Be patient

A short write up about me was in the Birmingham Business Journal the other day (you can read it here).  Shortly after it came out, I got the first – of what will probably be many, if history repeats itself – calls from someone who – now that they knew a little bit about me – was selling something that they just knew I needed.

I hate to admit it, but I’ve done the same thing in the past.  Here’s the problem – lots of other people saw the same article you did and are also calling this week to sell something else.  It’s going to be very hard to stand out and make an impression the week after someone appears in some kind of media, regardless of what a perfect match your solution is for their problem.

Here’s a hint – wait a month.  All the other voices that would have drowned you out have now moved on to someone else.  Your chances of making an impression are much better.