I’ve having a small project done at my house. The vendor hit a small snag and I’ve been waiting to find out how they’re going to resolve it. Yesterday, I called them because it had been a couple of days since I had heard anything and I was getting a little frustrated. This morning, I got a call back explaining what their plan is and I feel better about things, even though no additional actual work has been done yet.
It reminded me how powerful “appearance of motion” is for a project.
Don’t get me wrong – the project needs to be finished eventually. And – there are definitely some projects that absolutely, positively have to be done on time. But for most of what we do – you can buy yourself some goodwill (and some leeway to deal with the unexpected things that pop up along the way) if you will just continually give the client the feeling that things are moving in the right direction.
It’s easy to get buried in the weeds of doing the “real” work of moving towards the finish line. Don’t forget to take a second to keep the client in the loop.