When you’re doing a non-trivial project, it’s basically impossible to focus on the forest and the trees at the same time. You have to get down into the details (trees) to get the project done, but while you’re doing the work:
- you may lose track of time
- you may not realize that the project requirements have changed (or that it no longer needs to be done)
- you may not be doing a good job of communicating with stakeholders
I think you have to have different people focused on the forest than the trees. The waiter/cook analogy comes to mind here. The cook is focused on the tree of cooking Table 7’s meal, while the waiter is communicating with Table 7. “I just checked and it’s going to be right out.”
A few years ago, I was fortunate enough to attend a Disney Institute seminar. (I’m a huge fan of theirs.) I was recently going back through the material and came across something that I think is relevant to this: “People don’t separate their wants and needs – so if you meet their needs but not their wants, they may react as if you didn’t meet their needs.” In the case of the restaurant, the cook is working on their need (food). The waiter is paying attention to their wants while they wait for their food.
It’s tempting to think that you can do both at the same time. (I’ve frequently tried to do this myself.) I don’t think you can. You’ll have happier customers if you meet their needs, and their wants.