About Jeff

I’m Jeff Trotman. I help organizations with their technology by:

  • showing how to create and adopt new Internet/Cloud products and services to reduce costs (“outside the firewall”), and
  • helping manage existing technology (“inside the firewall”)

Communications is key to both of these – helping non-technical professionals understand enough to manage technical concepts and converse with technical people.

I live in Birmingham, AL.



I grew up in Montgomery, AL. I went to MIT for a year and half where I made some good friends and had some good times, but I had a pretty vivid mental image of what I expected college to be – and that wasn’t it. I transferred to Auburn University where I played in a band, went to football games, waited tables, met my wife, and eventually – earned a degree in Electrical Engineering and another one in Finance.

After college, I did some COBOL programming, but really wanted to work on Windows programming, which was still a bit of a novelty at this point. Since I couldn’t find a job I really wanted, in 1994 – I started Westglenn Software to do Visual Basic programming. For many years, Westglenn was a Microsoft partner whose specialties grew to include C#, SQL Server, BI, and Microsoft Dynamics SL (an ERP system formerly named Solomon).

I worked as the CTO of a medical (orthopedic) practice for a couple of years, which was invaluable for learning about healthcare operations and technology.

In 2017, I started Technicality, LLC, which now houses my consulting activities as well as software development and application launchpad services.

Sampling of projects I’ve worked on in the past

Jeff Trotman

  • A custom LMS (Learning Management System) for a non-profit that certify coaches in sports first aid. The LMS has been used to certify over 10,000 coaches.
  • An online (web) ordering system for the caterer than manages the luxury boxes for several SEC stadiums
  • An Android app to help baseball coaches track pitch counts
  • An iOS bar code scanning app to help craft brewers track keg inventory
  • A software package to process aerial surveying data generated by laser from small airplane tied into GPS to create survey maps of transmission lines for power companies.
  • A Multimedia CD (pre-Internet era) for Auburn University football with video highlights, pictures, historical statistics, etc.
  • SessionBridge – a utility for software developers (when Microsoft’s .Net framework was new) that helped ease website migration from ASP to ASP.Net.
  • Managed (as CTO) the expansion of a medical practice from 2 sites/35 employees to 9 sites/100 employees in just a few months. Included new construction, telecom services, fiber deployments, VOIP phone systems, WAN/VPN connections, WiFi infrastructure (private for doctor’s iPads and public for patient waiting rooms), in addition to typical computers and printers.
  • A reporting portal for a large telecom company that needed to provide operational response times to the FCC.
  • A manufacturing system for a large lumber mill to track timber purchases and production of lumber and flooring.
  • Financial reporting system for a large financial services company that manages timberland as an investment product